Top 5 Social Apps on Android in Ghana Q4 2023

In Q4 2023, the performance of the top social apps on the Android platform in Ghana demonstrated notable trends in weekly downloads, revenue, and active users. This analysis provides an overview based on data from Sensor Tower.

TikTok maintained a strong presence throughout the quarter. Weekly revenue showed a consistent increase, peaking at approximately $2.7K in the week of December 18. The app’s weekly downloads saw a significant rise, reaching around 45.5K in late October. Active users fluctuated slightly but remained above 1.8M, ending the quarter at around 1.9M.

Tango - Live Stream, Video Chat experienced varied revenue trends, with a notable peak of $453 in the week of November 20. Downloads remained relatively stable, with a slight increase to 562 in mid-December. The app's active users showed a steady increase, ending the quarter at approximately 8.3K.

Instagram saw a modest decline in revenue, starting at $236 and dipping to $137 in early December, before recovering slightly. Weekly downloads were robust, with a peak of around 20.8K in mid-December. Active users remained relatively stable, averaging around 2.7M throughout the quarter.

Bigo Live - Live Streaming App had a mixed performance. Revenue saw fluctuations, starting at $285 and dropping to a low of $132, then recovering to $224 by the end of December. Downloads peaked at 2.8K in early October but declined to 1.7K by the end of the quarter. Active users remained steady, averaging around 14K.

Facebook maintained a consistent revenue stream, peaking at $199 in the final week of December. Downloads were strong, reaching a high of 26K in mid-December. Active users showed a slight decline from 3.7M to around 3.5M by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.